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The Art of the Business
January 21, 2018 @ 1:00 pm - 3:00 pm
THE ART OF THE BUSINESS
Presented by Mark Gutierrez
- Real Estate Photography vs. Architectural Photograph
The difference defined!
- Acceptable Photography vs Quality Photography
The standards keep rising.
- 3 types of Real Estate Photography Businesses:
Local Multi Shooter Companies,
- Treating your Photography as a Business
Be compensated accordingly!
- Getting Your Agents to Value Quality and Purchase the Correct Photography Through Education, Not Sales!
- Value vs Price
You get what you pay for!
- Branding: Photographer Personal Branding
Make yourself indispensable!
- Four Qualities That Determine Your Brand:
Photography skills, Availability, Professionalism, Personality
- Parallel Industries
Photographers and Real Estate Agents
- Branding: Agent Personal Branding
Help agents stand apart from the field!
- All Business is Not Good Business
Basic business structure, from homeowner to photographer.
- Understanding the Position Your Agent is in and Understanding Your Market