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The Art of the Business

January 21, 2018 @ 1:00 pm - 3:00 pm

Presented by Mark Gutierrez

Topic Discussions:

The Basics

  • Real Estate Photography vs. Architectural Photograph
    The difference defined!
  • Acceptable Photography vs Quality Photography
    The standards keep rising.
  • 3 types of Real Estate Photography Businesses:
    National Companies,
    Local Multi Shooter Companies,
    Independent Photographers

Your Business

  • Treating your Photography as a Business
    Be compensated accordingly!
  • Getting Your Agents to Value Quality and Purchase the Correct Photography Through Education, Not Sales!
  • Value vs Price
    You get what you pay for!
  • Branding: Photographer Personal Branding
    Make yourself indispensable!
  • Four Qualities That Determine Your Brand:
    Photography skills, Availability, Professionalism, Personality

The Industry

  • Parallel Industries
    Photographers and Real Estate Agents
  • Branding: Agent Personal Branding
    Help agents stand apart from the field!
  • All Business is Not Good Business
    Basic business structure, from homeowner to photographer.
  • Understanding the Position Your Agent is in and Understanding Your Market


Epic Homes Photography


4300 Westbrook Drive
Aurora, IL United States
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