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The Art of the Business
January 21, 2018 @ 1:00 pm - 3:00 pm
THE ART OF THE BUSINESS
Presented by Mark Gutierrez
Topic Discussions:
The Basics
- Real Estate Photography vs. Architectural Photograph
The difference defined! - Acceptable Photography vs Quality Photography
The standards keep rising. - 3 types of Real Estate Photography Businesses:
National Companies,
Local Multi Shooter Companies,
Independent Photographers
Your Business
- Treating your Photography as a Business
Be compensated accordingly! - Getting Your Agents to Value Quality and Purchase the Correct Photography Through Education, Not Sales!
- Value vs Price
You get what you pay for! - Branding: Photographer Personal Branding
Make yourself indispensable! - Four Qualities That Determine Your Brand:
Photography skills, Availability, Professionalism, Personality
The Industry
- Parallel Industries
Photographers and Real Estate Agents - Branding: Agent Personal Branding
Help agents stand apart from the field! - All Business is Not Good Business
Basic business structure, from homeowner to photographer. - Understanding the Position Your Agent is in and Understanding Your Market